For Frigidaire’s centennial, we showed people how different their life would be if the brand never existed.
Each video had fun animations that showed the benefit a Frigidaire appliance brought to people's lives. The creative existed as the first of 5 carousels that lived on Instagram and Facebook.
We also created billboards to support the campaign.
People could explore the 100 years in detail through a landing page that had an interactive timeline.
