Life is for Living
If you want to live your life fully, you’ll want a partner that will help you financially prepare for all of the moments, big and small. We told the emotional story of two families in reverse chronology, ending with the beginning - Edward Jones.
In We’ve Got This, a father and daughter are reassured by each other, and also by an Edward Jones financial advisor.
In So Glad, a wife and husband live a life with no regrets, thankful for each pivotal moment, including meeting with an advisor early on.
We partnered with Food Network to create “Feed Your Passion”, a series hosted by Carla Hall that explores chefs nourishing the community, and expressing how they are living our campaign mantra.
A series of social and digital videos for the campaign specifically targeted people in different life stages that would consider investing.
Animated display ads and social content were also integral to our campaign. Imagery, copy, CTAs and frames were unique to each audience that we were targeting.
The campaign also had a social component with creative for LinkedIn, Facebook and Instagram.
Recognition