I worked on the Starbucks social account for over a year. See each season’s campaign below.
TikTok (Spring 2021)
We created some of the first content to live on the Starbucks TikTok account. We wanted to convey the feeling of the 2021 spring drinks in a relevant and fun way on the app.
Spring’s Endless Color (Spring 2020)
We used the vibrant colors of Spring to connect people to their favorite drinks.
A looping video that lived on Instagram and Facebook drew people in a variety of Spring drinks. Each flower’s color correlated with a specific beverage.
The drinks were then placed on a color wheel that assigned various emotions to color and drinks. It lived on Facebook, Instagram and Twitter. People were asked to leave a comment on which feeling represented them.
An Instagram Story was also created where people could swipe through all the Spring emotions in a vertical format.
The Summer of Covid (Summer 2020)
Our entire Summer shoot was canceled due to Covid-19, and we pivoted to content that spoke to people’s new normal.
People suddenly found themselves at home and isolated from their friends and family. We created conversation starter kits via Instagram stories to encourage people to have a virtual coffee date.
Everyone has a custom order, so we made custom labels specific to various personas. People could even send a DM to a friend that would identify with one.
“Quarantine House” meets coffee drinkers in our version of the popular social quiz.
We also leaned into the trending “Which Are You?” meme by creating our own version of how people liked their coffee.
A Starbucks theme Bingo gave a chance for people to cross off various socially distant summer goals.
We didn’t forget to create our share of optimistic and insightful posts to uplift the Starbucks audience.
Fall’s New Normal (Fall 2020)
Things have changed, and we embraced the new routines everyone is going through. We found ways to celebrate the Fall season while celebrating coffee during a time unlike any other.
People’s love of Starbucks and Fall hasn’t changed. So we created a carousel of four personas that hit our core audience as well as the general public.
Working from home and drive thru coffee orders have become a regular part of people’s day. We celebrated that with a carousel that spoke to how coffee has become ingrained in these activities.
For national coffee date, we created a Twitter poll that allowed people to celebrate their coffee preferences safely at home.
An Instagram story version allowed people to circle their preferences and share it with friends.
To celebrate the Halloween spirit, we paired iconic costumes with Starbuck’s fall drink line up. People were asked to take a screenshot to figure out which they were.
Since not everyone will be going to the costume shop this year, we decided to pull the best UGC and use them as at home costume how-tos.
Holiday (Winter 2021)
Every year, the holidays campaign is an extensive project for Starbucks, with a lot of moving parts. I was able to help push through a batch of it. We were able to create fun, festive content that highlighted all the seasonal drinks.
