About 3,000 people die in auto accidents due to distracted driving every year. We worked with NHTSA and AdCouncil to create an awareness campaign targeted to the biggest offenders, Gen Z and Millennials. This demographic coincidentally, is also really into scary movies and horror. So we created a campaign with horror director duo Adam & Ellen, and the director of photography for Hereditary and Midsommar, Pawel, to show them that their terrifying movies and content is nothing compared to what can happen when you get distracted behind the wheel.
TV & Digital
Out of Home
Radio