Greatness isn’t born, it is grown. This is true to both an Olympic swimmer and Blue Diamond Almonds.
We created a video that shows an Olympic swimmer's journey to reach the top.
A 360 VR experience allowed people to experience the training Matt goes through, first hand.
The Lane to Greatness microsite was created for fans to access all the content we created. They include the two videos above, behind the scenes footage, coupons, recipes, and a sweepstakes.